Our Team

<p style="text-align: justify;">Dr Rachana Chowdhary is the Founder & CEO of MediaValueWorks (MVW), a Global PR Consulting and Communications agency. She is also the Consulting Editor at India Digital Services, leading web portals, Pan-India and International Press Release Distribution network, Social media channels, and blogs. Associated with the progress for the entrepreneurs’, Dr Rachana also is the CEO of MVW-MSME Development Centre.</p> <p style="text-align: justify;">She currently devises 360-degree strategic marketing programs for enterprises and MSMEs to help promote them across key markets. In addition, as a consultant, rachana@mediavalueworks.com. Dr Rachana offers content and narrative consulting, media training, communications strategies for clients across industries.</p> <p style="text-align: justify;">With over 23 years of experience, Dr Rachana previously served at The Times of India Group – the world’s leading publishing house in the media response division. She has also led the Mumbai Division at IPAN (now H+K Strategies) – The Resource Centre (TRC), a research division of India’s leading PR and Communications Agency. Her deep media analytics experience helps her develop key media strategies to manage online reputation for range of organisations, across Fortune 500 companies to the mushrooming and emerging businesses across industries.</p> <p style="text-align: justify;">Dr Rachana also served as the Business Manager at Mediascope Integrated, India’s leading custom publishing house managing India’s leading retail store’s customer loyalty touchpoint. She has also spent several years in global news distribution and managing press releases, both domestic and international. She led the Mumbai branch at India’s leading newswire, Business Wire India, and after that moved to play a pivotal role in setting up PR Newswire in India.</p> <p style="text-align: justify;">Conferred as the PR Mentor of the Year 2020, featured amongst the Top 100 Most Important People by Reputation Today 2020, recognized as the Women Entrepreneur of 2017, and many more accolades, Dr Rachana is a true entrepreneur with deep conviction in her ideas and solutions.</p> <p style="text-align: justify;">Dr Rachana is a Commerce & Economics Graduate from Mumbai University 1996, with a Diploma in Public Relations and Journalism from Xavier’s Institute of Communications (XIC) Mumbai 1998. Dr Rachana also participated in the Executive Education Program at ITM Management College and has attended Digital Marketing Training at Columbia-Emeritus Management School US in 2018.</p> <p style="text-align: justify;">Dr Rachana loves to travel and has widely traveled across the US, UK, Middle East, and Europe and enjoys attending trade shows and hosts business meetings.</p> <p style="text-align: justify;">Dr Rachana is currently based in New Delhi, India, and is available on <a href="http://rachana@mediavalueworks.com.">rachana@mediavalueworks.com.</a></p>

Driving impact relations via purposeful PR deliverables and transforming behavior patterns leading to sustainable advantage. Shared value business development | Impact relations | Business social impact strategist | Sustainable PR strategist | Business transformation programs

My career goal is to Pursue and execute the preeminent in the Marketing and Communication field, enhancing individual qualities and skills and utilizing them in an efficient and effective manner towards fulfilling an organizations vision. And to make a difference in an individual’s life, enhancing one’s life. Specialties: Crisis Management, Reputation Management, Branding, Public Relations, Earned Media, Paid Media and Owned Media strategy, Advertising, Marketing Communications, Marketing, Blogging, the use of Consumer Generated Media for Marketing, training, entrepreneurial coaching, investment and repositioning

Started my journey in 2001 as a customer service representative at PAXAR Lanka which in 2007 became Avery Dennison which is a leading label and packaging manufacturer and supplier to the apparel sector in Sri Lanka. During my stay at Avery Dennison I had the opportunity to work with top international fashion brands and manufacturers. In 2018 made total change in industries and moved in to the PR and communications sector and joined PR Wire which is Sri Lanka’s leading Public relations consultancy and currently working at PR Wire as head of Client Relations .

An organized, detail-oriented and highly motivated marketing communications professional. I am able to strategize and prioritize effectively to accomplish multiple tasks. I have worked with local and multinational companies across a host of sectors including the technology, financial services and FMCG sectors. My experience in international business and marketing as well as my educational background, dealing with human behavior has helped me understand how to efficiently and effectively engage with all stakeholders in order to complete any task.

Working in IT Industry with Digital backbone for last 10 years with potential X amount of growth for businesses as a consultant for different segment industry. Looking to deliver brand-building consulting for new generation startups as well enterprises who look to launch new products in the market. Product Marketing Content Paid Advertising Public Relations Branding & Creative Website Events